How to Choose Your 5 Content Pillars (with AI Prompts to Help You Get Clarity Fast)

If you’re posting content online and feeling all over the place, you’re not alone. Most entrepreneurs create content on the fly — without a strategy, structure, or system. That’s where content pillars come in.

What Are Content Pillars?

Content pillars are the 3–5 themes your brand consistently talks about. They anchor your message and make your content feel cohesive, not scattered.

They also:

• Build trust with your audience

• Attract the right people

• Help you show up consistently (without reinventing the wheel)

• Make it easier to create content that converts

Why You Need 5 (Not 50)

Five is the sweet spot. It gives you enough variety to stay interesting but keeps your content aligned with your business goals. These pillars become the backbone of your social posts, email newsletters, blogs, and even digital products.

Here's How to Discover Your 5 Pillars Using AI

Before you guess or pick random words like "mindset" or "lifestyle," let’s make this smarter — and way easier.

Below are a few powerful AI prompts you can use (in ChatGPT, Claude, or your tool of choice) to help you pull the real themes from your business, your voice, and your audience:

AI Prompt #1: Define Your Business Focus

“I help [who you serve] with [the transformation you help them achieve]. Based on that, what are 5 themes I should build my content strategy around to attract aligned leads and clients?”

AI Prompt #2: Reflect on Your Past Content

“Based on this list of my previous posts [paste a few here], what recurring themes do you notice that could become content pillars?”

AI Prompt #3: Pull Pillars from Your Offers

“Here are my paid offers: [list your offers]. What content pillars would naturally align with these, so I’m attracting the right audience and building desire for my services?”

AI Prompt #4: Combine Personality + Authority

“Help me develop 5 content pillars that blend my personality, lived experience, and subject matter expertise in a way that stands out online and builds trust.”

AI Prompt #5: Reverse-Engineer Based on Audience

“Here’s my dream client: [describe them]. What are 5 types of content I should create regularly to build know-like-trust and move them toward a purchase decision?”

Real-Life Example:

If you're a service provider who builds funnels and digital products (👋 hello, me), your pillars might look like:

1. Offer Strategy – Teaching people how to package what they do

2. Sales Systems – Helping them understand how funnels actually convert

3. Digital Product Creation – How to build scalable income

4. Workflow + Automation – Making the business run without burnout

5. Faith + Freedom Lifestyle – Sharing values, stories, and the bigger “why”

You can rotate these across your platforms and infuse them into everything from captions to opt-ins to podcast pitches.

Final Thought:

Content is how people find you, but structure is how they remember you. The most effective business owners don’t wing it — they build systems that reflect their message and lead people somewhere intentional.

If you’re tired of throwing spaghetti at the wall when it comes to content, I’d love to show you how to turn your brand into an ecosystem that works.

📍Ready to build your ecosystem and finally get clear on your messaging, content, and offers?
Join me for the AI Offer System Challenge — where we use AI to map out the structure behind your visibility, offers, and digital presence.